Search Engine Optimization (SEO)

“Must Have” SEO Codes

Small business SEOSmall Business SEO (Search Engine Optimization) is not as hard as all the SEO Keyword “Experts” would have you think it is. You just need to know the rules and do a little keyword research before you get to far into building your web site.

If you haven’t done your keyword research yet, and don’t have a clue what people are searching for, use the Free Google Keyword Tool to help you get started:

https://adwords.google.com/select/KeywordToolExternal

Whenever you build a web page, you want to make sure that you pages contain copy that includes your main keywords, plus related keywords.

By using your keywords in your content, you’re giving the search engines “clues” that help them see that your site is an excellent information resource in your niche.

When you build your site, make sure you use your target keywords in:

The Title Tag: The title is particularly important for SEO, and should include your main keyword phrase, and if possible, a secondary phrase in this tag. But don’t try to stuff all your keywords in this tag!

The Description Tag: Your description tag shows up in the search engines directly under the title. Any keywords that match the user’s search will be highlighted in the search engine results. Make sure the Description includes your keywords, and be sure to make the text appealing to a potential visitor!

Headings and Subheadings: Your site headings and subheadings should include your keywords, too. Headings should make sense and be relevant.

Notice on this page my main heading includes the keyword phrase “Search Engine Optimization (SEO),” That might be how you found me.

But I could have used another heading that includes the phrase “SEO Factors,” which, if you use the free keyword tool above, you’ll see that little phrase gets 2,400 searches per month. If I could have used a phrase like “search engine strategies SEO,” but that phrase only gets 480 searches/month as of this writing.

Body Copy: The text on your page – whether it’s an informative article or a review or a product — should include targeted keywords. Try to use your keywords as naturally as possible. Today search engines can tell when you’re just “stuffing” your keyword all over the page!

Image Tags: Rather than have images named something abstract like “pic0001.jpg,” use keywords in the image name and in the image alt tags in the HTML.

On-page and off-page links. The text in a link, or “anchor text,” tells search engines what the “linked-to” page is about. When you link to another page on your site, use keywords in the anchor text. The same is true for links TO your website; if you can, use keywords in the anchor text, or supply the link and anchor text to the other website.

Now, if all this is a little confusing to you, why not contact us! We can do it for you or teach you how to do it yourself.

Contact Us For a Free Evaluation of Your Site!

 

XSite Pro Web Building Software

XSitePro web building softwareNow that you’ve decided you want a web site for your small business, it’s time to decide if you want to hire someone to do it for you, or if you can just buy a piece of software and create it yourself.

The choice is not a simple one, but here are a few things to think about:

When should you consider outsourcing a web site:

  • If you have NO IDEA what HTML is: (for example, if you don’t know what this code does you should consider hiring someone  (<b> or <p></p>)
  • If you don’t have a clue where to place banners and graphics to get higher sales and click throughs.

When you should consider buying software:

  • If you can follow an easy tutorial to help you get started,
  • If you know a little about HTML

The small business website software we recommend is XSitePro.

For both options, you will have to write the material for yourself, or include that in the bid of building a web site.  Most designers are not writers (and vice versa), so you may have to add the cost of writing to your budget.

If you do hire someone to do it for you, make sure they include the cost of writing in their bid.

After you get your site built, you’ll still need a place on the web to publish your page to. You can find more
information on that subject on our WebSite Hosting Page.

 

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